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In a move to enhance the dining experience from your device screen, Uber Eats is rolling out a new feature reminiscent of the popular short-form video trend, a la TikTok. This innovative addition aims to revolutionize how you discover, explore, and indulge in culinary delights, right from the comfort of your smartphone.
Awaneesh Verma, Uber Eats’ Senior Director of Product,said that the platform is piloting its TikTok-inspired feed in New York, San Francisco, and Toronto. With global ambitions, Uber Eats plans to expand this feature worldwide in the near future.
Joining the league of apps adopting short-form video formats in the wake of TikTok's meteoric rise, Uber Eats is poised to transform your browsing experience. Expect to see tantalizing glimpses of dishes and kitchen tales from your favorite local eateries, creating an immersive journey into the world of gastronomy.
The new feature seamlessly integrates into the UberEats app, adorning carousels across various sections, including the home screen. Once you tap on a video snippet, you're transported into a vertical stream of culinary narratives, ready to swipe through and explore.
Verma elucidates that the essence of this video feed is to capture the ambiance of a bustling restaurant kitchen, where the sights and sounds evoke culinary curiosity. Whether it's witnessing the meticulous craft of an artisanal gelato or the aromatic allure of a sizzling curry, these snippets aim to inspire culinary adventures.
"It's about seeing texture, portion sizes, and the intricacies of each dish, empowering users to step out of their culinary comfort zones," Verma remarked. Initial data suggests that users are embracing this immersive journey, embracing novel flavors and culinary experiences.
Notably, Uber Eats emphasizes that these videos are not advertisements; instead, they offer a platform for merchants to showcase their offerings organically, without any associated charges.
While some users may feel inundated by the proliferation of short-form video feeds across various apps, Uber Eats sees this as an opportunity to enrich the food discovery journey. By integrating this feature, Uber Eats aims to bring the joy of culinary exploration directly to your fingertips.
In addition to this exciting update, Uber Eats is bolstering support for merchants through revamped software tools and personalized growth recommendations. Furthermore, the platform is gearing up to launch a dedicated app for restaurant managers, empowering them to proactively manage their operations and enhance customer experiences.
