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December 13, 2023

Tesla's Cybertruck Warning: A $50,000 Showdown Against Resellers Resurfaces

Tesla's Cybertruck is grabbing headlines once more, not for its bold design or cutting-edge features but for a $50,000

In the dynamic realm of electric vehicles, Tesla's Cybertruck is once again making headlines, but this time, it's not for its futuristic design or groundbreaking features. A vigilant Cybertruck enthusiast recently unearthed what seems to be Tesla's formidable $50,000 legal threat against resellers, echoing a clause that stirred controversy a month ago. The electric automaker appears to be standing firm on its commitment to curb scalpers, as the clause reiterates punitive measures that were thought to have been eased in November. Join us as we delve into the latest twist in Tesla's ongoing battle against resellers and explore the implications for Cybertruck enthusiasts.

An early Cybertruck buyer took to the Cybertruck Owners Club forum last Friday, sharing a screenshot that hints at Tesla's renewed crackdown on reselling. The clause, imposing stringent rules on the resale of Cybertrucks within the first year of ownership without Tesla's permission, is causing a stir. The language emphasizes that Tesla "may seek injunctive relief" to prevent the transfer of title or demand liquidated damages of $50,000 or the sale's value, whichever is greater. This echoes the reseller clause that sparked controversy a month ago, challenging Tesla's stance on buyer autonomy.

Surprisingly, Tesla has remained tight-lipped regarding this apparent legal threat. The silence leaves room for speculation on whether these restrictions apply universally to all Cybertruck sales or specifically to the initial production edition dubbed the "Foundation Series." As the Cybertruck saga unfolds, it raises questions about Tesla's strategy to deter scalpers and resellers, including the mysterious "do not sell list" that some buyers find themselves on.

Cybertruck, Tesla's legal warning against resellers is making a striking comeback, underscoring the company's commitment to maintaining control over the vehicle's initial ownership. As enthusiasts eagerly await their Cybertrucks, the resurfacing of this $50,000 legal threat adds a layer of intrigue and raises broader questions about Tesla's approach to market dynamics. The road ahead is uncertain, but one thing is clear: Tesla is not backing down in its bid to shape the narrative around Cybertruck ownership and curb reselling practices.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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