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TikTok and Ticketmaster Amplify Global Access to Live Events

Get ready to rock the digital dance floor, TikTok and Ticketmaster are taking their dynamic duo to 20 new countries
By Josefina Dipaolo
December 5, 2023

Get ready to immerse yourself in a groundbreaking symphony of music and technology as TikTok and Ticketmaster take their partnership to soaring new heights. What started as a musical rendezvous in the United States back in August 2022 has now evolved into a global crescendo, spanning 20 countries. This dynamic collaboration not only redefines how users discover events but also revolutionizes the ticket-buying experience right within the TikTok app.

The feature, now echoing in the United Kingdom, Ireland, Australia, Germany, France, and beyond, allows TikTok users to seamlessly explore events and purchase tickets without leaving the app. The global expansion opens up a stage for artists on TikTok to amplify their reach. From London to Sydney, artists can utilize the Ticketmaster ticketing feature to effortlessly promote live dates and engage with their fan base by integrating Ticketmaster event links into their videos.

TikTok boasts the success of this collaboration with notable ticketing campaigns for artists ranging from emerging talents to megastars like Niall Horan, Burna Boy, and Shania Twain. Since its beta launch, the in-app features have amassed a staggering 2.5 billion views, showcasing the immense resonance within the TikTok community

TikTok's partnership with Ticketmaster has already struck a chord of success. From emerging talents to renowned names like Niall Horan, The Kooks, Burna Boy, Bianca Costa, Grand Corps Malade, DJ Snake, and Shania Twain, the collaboration has orchestrated successful ticketing campaigns.

As TikTok and Ticketmaster harmonize to redefine how fans experience live events, the global stage is set for a new era of accessibility and connection. The resonance of this partnership is not just about music; it's about changing the game for live events worldwide. From artists promoting their gigs to fans purchasing tickets seamlessly, this collaboration is a testament to the evolving landscape of digital entertainment. As the curtain falls on this chapter, TikTok and Ticketmaster have orchestrated not just a partnership but a symphony of accessible live experiences for users across the globe.

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