Bentonville-based tech firm Ox, announces successful closure of funding series

A funding round, securing $12.6 million in investment. The round was co-led by BBG Ventures and MaC Venture Capital, and saw participation from existing investors including Cortado Ventures, Revolution's Rise of the Rest Seed Fund, Florida Funders, KCRise, Tech Square Labs, and Vuzix, as well as new investors Atento Capital and Agya Ventures.

The funds raised will be utilized to drive customer expansion, scale additional use cases, and further pioneer the human-centered automation category within frontline operations. Ox's mission is to use software to enhance the experience of frontline teams and drive improved business outcomes. The company provides advanced tools and capabilities to engage and excite frontline workers, with a focus on prioritizing their needs and creating a system that values their work.

Ox has already gained traction in the market, with its Operator Experience (OX) platform being recognized for its innovative approach. With the latest funding round, Ox is well-positioned to continue its growth and make a significant impact in the frontline operations space.

Bentonville-based tech firm, Ox, has secured $12.6 million in Series A funding, led by BBG Ventures and MaC Venture Capital, with participation from existing and new investors. The funding will be used to drive customer expansion, scale use cases, and pioneer human-centered automation within frontline operations. Ox's innovative Operator Experience (OX) platform is designed to enhance the usability and effectiveness of frontline workers, with a mission to improve operator satisfaction and employee retention rates.